The Good Design Awards
The Good Design Awards highlights how strategic partnerships, immersive activations, and technology integration successfully bridged the gap between consumers and award-winning products, driving record-breaking engagement and retail conversions.
THE CHALLENGE
Good Design Australia, with over 65 years of history, aimed to enhance consumer awareness of its award-winning products and services. While the brand enjoyed strong visibility, there was a gap: consumers lacked a direct platform to engage with the finalists and winning designs. The goal was to create an immersive activation that fostered deeper interaction, driving both engagement, award show attendance and retail conversions.
"PM consistently bring fresh perspectives and focus to our business, approaching each project with a thoughtful balance of creativity and commercial rigor."
Brandon Gein
CEO and Chair Good Design Australia
OUR APPROACH
Westfield Activation: A dynamic shopping centre showcase was launched, transforming the centre court into an interactive exhibition space, attracting 30 000 visitors.
Vivid Sydney Exhibition: During Vivid’s peak visitation weekend, PM curated a 2500sqm exhibition at the Overseas Passenger Terminal. This expansive exhibit was directly linked back to the Westfield activation, ensuring a continuous consumer journey from discovery to purchase.
Good Design Awards Dinner: A 1,500-person gala held at the Sydney Opera House, featuring an immersive culinary experience showcasing NSW’s finest produce, live soprano performances, and a unique collaboration with Archie Rose Distilling Co.
The result
Largest exhibition in Good Design history: Over 11,000 visitors passed through the Vivid OPT exhibition.
Record-breaking retail drive: The Westfield showcase delivered its best direct retail drive to date, reaching over 40,000 consumers.
Growing awards show attendance from 800 - 1500 pax in a two-year period.
