NFL AU 2025 Season Kick Off
Case study
2024
Marketing & Partnerships
Operations
Programming & Curation
Strategy
Creative
Assist our collaborating partners, Venues Live, with production and event management requirements for NFL AU. As the NFL gears up to Australian in season games in 2026, PM has been on board to help fans celebrate key moments on the NFL calendar.
THE CHALLENGE
Give fans an experience they won’t forget with a brilliant, interactive live fan zone. Provide access to an iconic venue, visual amenity for all of the game action, authentic Brazilian / American fare and general fandom fun.
OUR APPROACH
PM worked in conjunction with the VL team to bring the newly renovated Bondi Pavilion to life. The venue hadn’t been utilised for an event of this size in decades, the new renovation gave the venue multiple fan, viewing and F&B zones. The Pavillion’s geographic location was also right near a concentration of Brazilian expats: with the season opening game being broadcast live from Sao Paulo.
The result
1500 Football fans descended on Bondi to see the Eagles triumph over the Packers 34-29
Attendees
1.5k
Eagles
34
Packers
29
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