The Falls Music and Arts Festival
Case study
2004–2019
Marketing & Partnerships
Operations
Programming & Curation
Strategy
Creative
Led artist booking, theming, production, stage management, and programming for the iconic Falls Music and Arts Festival across multiple locations.
THE CHALLENGE
Take on multiple roles across programming, production, and rights management. Work closely with festival owners to deliver beat-driven lineups (Dance, EDM, Hip Hop, Rap, and more) across four locations, entertaining over 78,000 people annually.
"PM's expertise is invaluable—seamlessly handling everything from A&R and booking to stage management, production design, sponsorship, and full event execution. They eliminate the hassle every time, making our job easier with exceptional communication and industry insight."
OUR APPROACH
PM brought deep experience in artist booking, curation, and festival operations—ensuring alignment with the event’s business model, supplier landscape, and market trends.
The result
PM delivered 18 successful editions before the event paused due to COVID and site relocations.
Festivals Programmed and Produced
18
Artists Booked
422
Attendees
1.1M
