Dark Day Dark Night
Our South Eveleigh project highlights the power of precinct activation, showcasing how immersive experiences can drive engagement, support local businesses, and create lasting economic impact.
THE CHALLENGE
Create a precinct-wide activation to drive foot traffic during the colder months, celebrating the history and environment of Eveleigh while engaging office workers, local residents, and surrounding businesses. The activation needed to support key precinct tenants, including Commbank, IGA, artisanal food outlets, and the creative arts community.
"I am really happy that we are continuing to invest in place-making here to create a precinct where people want to be – both from the community and our employees. Here’s to more events like dark day dark night”
Jennifer Saiz
Head of Property
OUR APPROACH
Heritage & Storytelling – Hosted guided After Dark tours with Clarence Slockee (Jiwah) and Eveleigh Works, showcasing Australia’s oldest working blacksmith.
Immersive Fire & Performance Elements – Activated Innovation Plaza and Locomotive Street with blacksmithing demonstrations, Indigenous dance, fire performances, live music, and DJ sets.
Food & Beverage Curation – Featured a selection of dark beers, wines, and spirits from artisanal suppliers.
Local Business Engagement – Collaborated with anchor tenants and hospitality operators to maximize participation and economic benefit.
The result
Largest exhibition in Good Design history: Over 11,000 visitors passed through the Vivid OPT exhibition.
Record-breaking retail drive: The Westfield showcase delivered its best direct retail drive to date, reaching over 40,000 consumers.
Growing awards show attendance from 800 - 1500 pax in a two-year period.
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